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New World Record: Yorkshire Rower takes on the Atlantic


Photos: Atlantic Campaigns

Jasmine Harrison at Rudderly Mad set sail in December 2020 with the aim to be the youngest female to row single handed across the Atlantic Ocean.


From North Yorkshire, her sights were set to take on the Talisker Whisky Atlantic Challenge to raise money for Shelter Box. Rowing more than 3,000 miles, she wanted to ‘inspire young people to get out there and do something’.


Now, she has done just that. With the support of two of her main sponsors, Vencomatic UK and Vencomatic Group, she has crossed the ocean, broken the world record and raised over £15,000.


The journey:


From temporary blindness due to sea sickness medication, capsizing whilst trying to sleep, to a near miss with a drilling ship, she tackled every challenge thrown at her with sheer resilience.


Jasmine’s journey further gave her experiences some could only dream of with the chance to swim openly with a pod of more than 30 dolphins, witness incredible sunsets from the ocean and glide through a sea of bioluminescence at night.

Photos: Atlantic Campaigns

Jim Moore, Operations Director, states, ‘We decided to sponsor Jasmine as we believe in the importance of being part of the local community. Based in Thirsk, we have supported Jasmine from the start and think what she has set out to do is nothing short of inspirational’

He continues, ‘With the pandemic lockdowns and the difficulties we have all had to endure over the last year, sponsoring Jasmine has given us the opportunity to focus on her incredible positivity and determination and we believe she will inspire other young people to follow their dreams’


In partnership with Vencomatic UK, our main dealers at Vencomatic Group are also proud to be able to support Jasmine.

They state, “Vencomatic Group is a leading company in the poultry sector. It is our ambition to make poultry husbandry sustainable. We seek to balance the operation of a successful business with the lowest possible environmental impact, all while achieving the highest animal welfare levels. We are proud to pioneer and create the best products together with our customers”

‘Vencomatic Group’s concept of ‘pioneer’ aligns together with Jasmine’s brave character and her lust for adventure; similar to her aims, we also have the determination to develop innovative products, try new approaches and lead the way for the future’.


‘Together, we hope that Jasmine’s story inspires other individuals and businesses to be resilient, do what they love and continue to support one another even after this dark wave has passed’.


Lotte Van de Ven, CEO of the Vencomatic Group, echoes this sentiment, stating, ‘We congratulate Jasmine for her incredible achievement, she is a great example for us all. She showed us that the main ingredient to realize your dream is courage!’


On Saturday afternoon, 20th February 2021, Jasmine arrived in Antigua to a wave of supporters and media. After 70 days, 3 hours 48 minutes at sea, the Yorkshire rose represented that if you put your mind to something, you can achieve it.


Photos: Atlantic Campaigns

She commented, “it was everything [I] could [have] wished for!'


Vencomatic UK will be catching up with Jasmine on her return and continue to support her in inspiring others to fulfil their dreams.



Photos: Atlantic Campaigns